portfolio

Web Assets, Illustration,
& Packaging

Working on Poof was so much fun. I really got to utilize a lot of skills. I enjoyed Photoshopping the products into stock images, developing social media ads, designing their Indigogo page, and watching my packaging ideas come to life. I even loved laying out the sell sheets and user guides in multiple languages

Packaging

Although I do my fair share of package design, the bread and butter of my workday is spent updating existing artwork and packaging for our retail side. This may mean prepping large scale in store PDQs for printing, updating bedding set inserts with new patterns, or just creating and implementing UPC codes. Each task is equally important to the success of the product and gets the attention to detail required to make our products shine.

Photo Direction

Perhaps one of the most rewarding parts of my job is being part of the photo team. Every day four others and myself review all the retail photos that the photography studio took or post-processed the night before.